Yesterday BBC Radio 4’s consumer affairs program You and Yours included an item on LoveFilm.com, the online DVD rental and movie streaming service. It included an interview with the company’s CEO Simon Calver, as well as myself talking about the popularity of the site. You can listen to the interviews on iPlayer here, but I thought that I’d share some of the key finding on the blog:
• Since taking over Amazon’s DVD rental business in early 2008, UK internet traffic to LoveFilm.com has increase by 150%.
• LoveFilm.com is now one the top 100 websites in the UK, and last month the 11th most popular online retailer (putting it ahead of a number of big names including: B&Q, ASOS, Apple, Top Shop, Currys, and HMV).
• It is also the second most visited movie website in the UK after IMDB.
• LoveFilm.com is particularly popular with young professionals and therefore receives much of its traffic from London and other big cities such as Manchester and Glasgow.
• Unlike most other retailers it isn’t particularly reliant on search engines for traffic (they account for just one-fifth of visits vs. two-fifths for a typical retailer).
• Instead, other key sources of visits are social networks (it is the 8th most popular retailer visited after Facebook), email and entertainment websites – with much of the former traffic coming via advertising, affiliates and refer a friend schemes.
